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The Prosecco phenomenon: tradition and global success

Prosecco is today the most internationally recognized Italian wine phenomenon. More than just a successful sparkling wine, it has become a global symbol of Italian elegance, conviviality and accessibility. Its worldwide success is rooted in a unique balance between quality, consistency and a clear stylistic identity.

Prosecco is mainly produced in the Veneto and Friuli Venezia Giulia regions, where its character is shaped by the Glera grape variety, which must account for at least 85% of the blend. Formerly known as Prosecco, Glera is valued for its freshness, delicate aromas and easy-drinking profile. In some local expressions, it may be complemented by traditional varieties such as Verdiso, Bianchetta or Perera, reinforcing the wine’s strong territorial identity.

Denominations: from UNESCO hills to the plains

Prosecco’s quality system is organized in a well-defined pyramid. At the top stands Conegliano Valdobbiadene Prosecco Superiore DOCG, produced in the steep hills between the two towns. This area is recognized as a UNESCO World Heritage Site, where so-called “heroic viticulture” still requires significant manual labor.

Within this denomination lies Cartizze DOCG, a prestigious sub-zone of just 107 hectares, often referred to as the “grand cru” of Prosecco, known for producing wines of exceptional finesse.

At the base of the pyramid is Prosecco DOC, produced across nine provinces in Veneto and Friuli Venezia Giulia. This denomination ensures strict quality standards while allowing a broader production scale, making Prosecco widely available on international markets.

Styles and sensory profile

Prosecco is mainly produced using the Martinotti (Charmat) method, where secondary fermentation takes place in pressurized tanks, preserving the grape’s primary aromas. While some producers experiment with the traditional method, these wines cannot be labeled as Prosecco DOC or DOCG.

The most common styles differ according to residual sugar levels:

  • Brut

  • Extra Dry

  • Dry

In the glass, Prosecco shows a bright straw-yellow color with a lively perlage. Aromas of green apple, pear, citrus fruits and white flowers define its fresh and elegant profile. Premium labels often display the term “Millesimato”, indicating that at least 85% of the grapes come from a single vintage.

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