Prosecco is no longer just an Italian aperitivo classic. Today, it’s a global trend, making its way into the most stylish venues across the world. From rooftop bars in New York to luxury lounges in Dubai, from design-driven wine bars in Singapore to hidden speakeasies in Mexico City, Prosecco is the sparkling wine of choice for cosmopolitan palates.
Among its many expressions, two are rising stars: Prosecco Millesimato – elegant and vintage-specific – and Prosecco Brut Nature, ultra-dry and modern. These styles reflect a growing preference for authenticity, freshness and precision in sparkling wine.
Where Prosecco shines the brightest
At Coqodaq in NYC, awarded in 2025 as the world’s best sparkling wine list, Prosecco plays a key role. Its crisp, floral character is a perfect match for fusion cuisine like Korean fried chicken with a fine-dining twist.
In Dubai, FZN by Björn Frantzen serves Brut Nature Prosecco with refined, spice-forward dishes, proving that this Italian sparkling wine can hold its own in the most exclusive culinary settings.
In Singapore, Convivial includes top Prosecco cuvées in its curated wine list, while Handshake Speakeasy in Mexico City features it in creative mixology concepts.
The rise of the Prosecco Bar
Innovative concepts like the Bottega Prosecco Bar in Abu Dhabi Airport take the experience even further. This venue is dedicated to celebrating Italian sparkling wine culture in an international, high-traffic setting. These bars combine storytelling, premium service and an immersive wine experience.
A B2B opportunity in disguise
Prosecco’s global success isn’t just a passing trend – it’s a strategic opportunity for restaurants, hotels, and event planners. Offering a Prosecco Millesimato or a Brut Nature on the wine list allows venues to stand out with a product that’s stylish, accessible, and deeply rooted in Italian excellence.
Ultimately, Prosecco isn’t just a wine – it’s an experience. And in a competitive global market, experiences are exactly what today’s consumers are willing to pay for.
